Our story

I've been taking magnesium for years.

Not because a doctor told me to. But because I noticed what happened when I didn't.

I train a lot. Sports are a big part of my life. And I started noticing that my recovery wasn't where it should be. My sleep got worse. I felt more tense. My muscles took longer to bounce back.

So I started taking magnesium, and kept noticing the difference.

But the more I learned about it, the more frustrated I got.

Most supplements on the market are filled with magnesium oxide — the cheapest, worst-absorbed form there is. Your body barely uses it. The rest? Fillers, binders, junk that has no business being in a supplement.

I wanted something better. Not just for sleep and recovery. A real all-in formula.

Then my mother was diagnosed with high blood pressure.

That's when I started digging deeper. And what I found surprised me: magnesium deficiency is one of the most overlooked drivers of hypertension. Your arteries need magnesium to relax. Without it, they stay constricted. Your heart works harder than it needs to.

Yet almost nobody talks about this.

Most people reach for medication before ever addressing the mineral deficiency that might be causing the problem in the first place.

That's why Vitanova exists.

We built the formula I couldn't find anywhere else. Seven fully bioavailable forms of magnesium, each chosen for a specific function. No oxide. No fillers. Just the forms your body can actually use — for sleep, for muscle recovery, and for a heart that finally gets what it needs.

If you've been taking magnesium and not feeling a difference, it's not magnesium that doesn't work. It's the formula.

Vitanova is the one that does.