Privacy Policy for Vitanova

Last Updated: September 2, 2025

Vitanova operates this website and online store, including all associated information, content, features, tools, products, and services (collectively, the "Services"), to provide you with a tailored and seamless shopping experience. Our Services are powered by Shopify, which supports the delivery and enhancement of these Services. This Privacy Policy outlines how Vitanova collects, uses, processes, and discloses your personal information when you visit our website, use our Services, make a purchase, or communicate with us.

In the event of any conflict between our Terms of Service (available at https://www.getvitanova.com/policies/terms-of-service) and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information. By accessing or using our Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

Personal Information We Collect

When we refer to "personal information," we mean information that can identify or reasonably be linked to you or another individual. This does not include anonymized or de-identified data that cannot be used to identify you. Depending on your interactions with our Services, your location, and applicable laws, we may collect or process the following categories of personal information, including inferences drawn from such information:

• Contact Details: Name, billing and shipping addresses, phone number, and email address.

• Financial Information: Payment details, such as credit or debit card numbers, financial account information, transaction details, and payment confirmations.

• Account Information: Username, password, security questions, and your preferences or settings.

• Transaction Information: Details about items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your transaction history.

• Communications: Information included in your communications with us, such as customer support inquiries.

• Device Information: Data about your device, browser, network connection, IP address, or other unique identifiers.

• Usage Information: Data about how you interact with our Services, including navigation patterns and activity timestamps.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from You: When you create an account, use our Services, make a purchase, or communicate with us.

• Automatically via Services: Through your device or browser when you visit our website or use our Services, including through cookies and similar technologies.

• Service Providers: From third parties we engage to support our Services, such as payment processors, analytics providers, or shipping partners.

• Business Partners and Third Parties: From partners or other entities that share data with us to enhance our Services.

How We Use Your Personal Information

We use your personal information for the following purposes, depending on your interactions with our Services:

• Providing and Improving Services: To fulfill orders, process payments, manage accounts, arrange shipping, handle returns or exchanges, enable reviews, and personalize your shopping experience by recommending products or remembering preferences. This includes tailoring and enhancing our Services to better meet your needs.

• Marketing and Advertising: To deliver marketing communications (e.g., via email, text, or postal mail) and display targeted advertisements based on your activity, such as items viewed or purchased.

• Security and Fraud Prevention: To authenticate accounts, secure payment processes, detect or investigate fraudulent or malicious activities, and protect our Services and users. You are responsible for safeguarding your account credentials and should not share them with others.

• Customer Communication: To provide customer support, respond to inquiries, and maintain our relationship with you.

• Legal Compliance: To comply with applicable laws, respond to legal requests (e.g., subpoenas), participate in legal proceedings, or enforce our terms and policies.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances, subject to this Privacy Policy:

• Service Providers: With Shopify and other vendors who provide services like payment processing, data analytics, customer support, cloud storage, or shipping on our behalf.

• Business and Marketing Partners: To deliver personalized marketing or advertisements, in accordance with their privacy policies. You may opt out of targeted advertising as described in the "Your Rights and Choices" section.

• With Your Consent: When you request or consent to disclosures, such as for shipping or through social media integrations.

• Corporate Affiliates: Within our corporate group for business purposes.

• Business Transactions or Legal Obligations: In connection with mergers, acquisitions, bankruptcy, or to comply with legal requirements, enforce policies, or protect our rights and users.

Relationship with Shopify

Our Services are powered by Shopify, which collects and processes personal information to deliver and improve the Services. Information you provide may be transmitted to Shopify and third parties, potentially in countries other than your own, to support our operations. Shopify may also use data from your interactions with our store and other merchants to enhance its features. Shopify acts as a data processor for certain functions, and you can learn more about their practices at Shopify's Consumer Privacy Policy. To exercise rights related to Shopify’s processing, visit the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may include links to third-party websites or platforms. We are not responsible for the privacy or security practices of these sites, and you should review their policies. Information shared on public or semi-public platforms, including third-party social media, may be visible to others without restriction. Links to third-party sites do not imply endorsement unless explicitly stated.

Children's Data

Our Services are not intended for children under the age of majority in your jurisdiction, and we do not knowingly collect their personal information. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the details below to request deletion. As of the effective date, we do not "sell" or "share" (as defined by applicable law) personal information of individuals under 16.

Security and Retention

We implement reasonable security measures to protect your personal information, but no system is entirely secure. Information transmitted to us may not be secure in transit, so avoid sending sensitive data via unsecure channels. We retain your personal information only as long as necessary to provide Services, maintain accounts, comply with legal obligations, resolve disputes, or enforce agreements.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information, subject to applicable laws:

• Access/Know: Request access to the personal information we hold about you.

• Delete: Request deletion of your personal information.

• Correct: Request correction of inaccurate personal information.

• Portability: Request a copy of your personal information or its transfer to a third party, where applicable.

• Opt-Out of Sale/Sharing: Opt out of the sale or sharing of your personal information for targeted advertising. You can exercise this right via our opt-out link or by enabling the Global Privacy Control (GPC) signal, which we recognize as an opt-out request for the device/browser used. Learn more at globalprivacycontrol.org.

• Communication Preferences: Opt out of promotional emails using the unsubscribe link in our emails. Non-promotional communications (e.g., about your account or orders) will continue.

For residents of the UK or European Economic Area, additional rights may include:

• Objection/Restriction: Request that we stop or restrict processing your personal information for certain purposes.

• Withdraw Consent: Withdraw consent for processing, without affecting prior lawful processing.

To exercise these rights, contact us at the details below or visit our Services where indicated. We may verify your identity before processing requests. You may also designate an authorized agent to act on your behalf, subject to proof of authorization and identity verification.

Complaints

If you have concerns about our processing of your personal information, contact us using the details below. You may appeal our decisions or lodge a complaint with your local data protection authority. For the EEA, find supervisory authorities here.

International Transfers

Your personal information may be transferred, stored, or processed outside your country of residence. For transfers from the EEA or UK, we use mechanisms like the European Commission’s Standard Contractual Clauses or equivalent UK contracts, unless the destination country is deemed to provide adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or for legal, operational, or regulatory reasons. Updates will be posted on our website with a revised "Last Updated" date, and we will provide notice as required by law.

Contact Us

For questions, concerns, or to exercise your rights, please contact us at:

Vitanova
Email: info@getvitanova.com
Website: https://www.getvitanova.com

For applicable data protection laws, Vitanova is the data controller of your personal information.